Sales & Marketing

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

CRM stands for customer relationship management. If you have never used the term before, you might have heard it echoing through your industry. The philosophy of CRM is simple: “put the consumer fir...

Sales and marketing share the same goals – bringing in new customers. But due to broken communication and no collaboration, several industries struggle to align sales and marketing teams. Sounds fam...

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

Customer experience has been suffering big time during the coronavirus pandemic. Businesses have started realizing the gap, which might even elongate once the lockdown ends. So, they need to focus on ...

Marketing departments are often understaffed and overworked. There are ample things to manage everyday, such as moving data, doing valuable daily research, deploying updated content, running a campaig...

Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...

Ideal and applicable to all business scenarios—when businesses get to know the customers, it becomes easier to understand what they need to grow. If you rewind 15 years, you would remember the main ...

Customer Relationship Management These days, providing the best product and services to the customers isn’t enough. Building a relationship with the customers to improve loyalty and retention can...

Marketing departments are one of the most overworked teams in many organizations. With a variety of channels to cover for each stage, managing different campaigns, and creating content for them regula...