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The Impact of Direct Dials on Sales Productivity

The Impact of Direct Dials on Sales Productivity

Oracle
Published by: Research Desk Released: Jul 29, 2020

Here’s the scenario: you’re hitting the phones, you’re deep into your sales workflow, but yet –you’re missing your quota. Why? Truth be told, not all sales outreach is created equal:

Consider the following:

It takes 22 minutes to connect using switchboard numbers, but with direct dials it only takes 5 minutes (source).

When dialing a direct dial phone number at the director level, your SDR is 46% more likely to connect (source).

On top of that, when dialing a direct dial number at the VP level, your SDR is 147% more likely to connect (source).

The lesson here is clear: while access to direct phone numbers will not alleviate every pain point related to sales outreach, chances of connecting with prospects is significantly higher compared to calling into company switchboards.