In 2019, ZoomInfo commissioned Forrester Research to conduct a thought-leadership paper titled; B2B Sales and Marketing Intelligence Solutions Drive Improved Business Outcomes, to evaluate the state of B2B marketing and sales practices. Throughout the study, they found that although companies are trying to actively improve their more sophisticated B2B sales and marketing intelligence practices, very few companies are truly mature… What’s involved in this maturity process? Having an accurate and up-to-date database. Your database is a massive asset to your marketing practices, even if the information needs to be continuously appended with new information. With this eBook, you’ll learn how to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.